Free Delivery

12 Months Warranty

Secure Payment Methods

100% Satisfaction Guarantee

Call us

Why the Rolex Day-Date Lives Up to Its “President” Nickname

The Rolex Day-Date model, also known as the President, is one of the most iconic watches in the world, first introduced in 1956. Over time, it has continued to live up to its name, becoming a symbol of luxury style and exquisite craftsmanship. In this article, we will delve into the origins of the “President” name and explore the mechanical details of the Rolex Day-Date.


The Rolex Day-Date is named after its two main features: the day of the week displayed at 12 o’clock and a date window at 3 o’clock. Both of these features automatically jump to the next day at midnight, a fascinating and precise phenomenon. Furthermore, the day indication is available in 26 languages and scripts, making this watch even more universal and personalized.

The “President” Name

The Rolex Day-Date earned the prestigious title of “President” due to its early association with influential figures, including Lyndon B. Johnson, who succeeded John F. Kennedy and became the first president to wear a gold Rolex Day-Date. During the early 1960s, the fascination with this watch’s automatic day and date display was even greater than it is today. The fact that a prominent figure like Johnson wore such a timepiece significantly contributed to its popularity.

Subsequently, Rolex launched the exclusive President bracelet, and the name remained associated with Johnson. Rolex capitalized on this high-profile endorsement and ran an advertisement in 1966 promoting the Rolex “President,” further increasing its renown. Johnson also gained a generous reputation for gifting Rolex watches to his friends.

Changes Over the Decades

Today, Rolex watches are no longer a common sight on the wrists of American statesmen. In politics, the image can greatly influence career success, and projecting a humble and relatable image takes precedence.

Nevertheless, notable figures like the 46th president of the United States, Joe Biden, still choose to wear a Rolex timepiece during important events. Although not a Day-Date, Joe Biden opted for a sleek and sporty Datejust 41 with a striking blue dial.

Rolex Datejust 41

Features of the Rolex Day-Date 36

As expected from Rolex, the President’s design is highly refined, combining all its features to provide the wearer with an incredibly accurate and reliable timepiece that can last multiple lifetimes.

The Dial

The Day-Date 36mm (link to product page DD36) usually features a gold dial with gold hands, creating a harmonious look. The dial’s hour markers may be adorned with square and rectangular diamonds, exclusively designed for the Day-Date. This exceptional design showcases Rolex’s extraordinary craftsmanship in creating high-quality dials.

Rolex Day-Date President

Fluted Bezel

The Rolex Day-Date President watch is renowned for its iconic fluted bezel. This refined feature is achieved through a sophisticated process in which Rolex excels. The bezel is machined from solid precious metals to create a series of concentric circles. These circles are then carefully polished to give the final product an impeccable finish.

The distinctive fluted pattern not only serves as an aesthetic accent but also provides additional grip when adjusting the time or date settings on the dial. Additionally, the bezel protects the crystal from scratches and wear that may occur over time, ensuring that vintage watches maintain their high quality.

Rolex Day-Date President

Precious Metals

As previously mentioned, the Rolex Day-Date is crafted from precious metals: 18-karat gold or platinum. Rolex uses 18-carat gold, a precious alloy of pure gold and the right mix of elements such as silver and copper, to produce yellow, white, and Everose gold (Rolex’s rose gold alloy).

President Bracelet and Crownclasp 

The distinctive President bracelet of this watch, with semi-circular links composed of three parts, contributes to its status as one of the most prestigious luxury watches in the world. Ceramic inserts are integrated into the links, providing both flexibility and durability. The bracelet is equipped with a Crownclasp closure, which can be effortlessly opened with a hinged Rolex crown. The combination of these features not only gives the watch a high-end appearance but also optimizes its functionality.

Vintage Rolex “President” 

If you are looking for a Rolex Day-Date President, consider not overlooking certified pre-owned options. Choosing a luxury vintage item can be a smart alternative to buying a new Rolex. Moreover, historical models may even yield a meaningful return on your investment. At Langedyk Vintage Watches, we specialize in vintage Rolex models and would be happy to assist you.

Rolex Day-Date President

In conclusion, the Rolex Day-Date President is the ultimate symbol of success, cherished by owners who strive for daily achievements. It is no wonder that the Rolex Day-Date has been in production since 1956 and continues to be a popular choice. With its uniform, classic design and refined accents, this model makes an impressive statement on any wrist.

Check out our selection of Rolex Day-Date President watches.

Leave a Reply